ABOUT ME

Hi, I’m James Anderson, founder of Better Everyday Athletics and a Certified Strength and Conditioning Specialist (CSCS) with over 15 years of experience in fitness coaching. My mission is simple: to empower individuals of all abilities to realize their potential through movement, whether they’re athletes striving for the next level or individuals with unique challenges such as Autism or Down Syndrome.

My approach is shaped by years of hands-on experience as a Registered Behavior Technician (RBT) in Applied Behavior Analysis (ABA) therapy and an internship at Special Olympics Colorado. I’ve learned that effective coaching goes beyond physical training—it’s about connection, encouragement, and celebrating progress at every step.

At Better Everyday Athletics, I believe fitness is for everyone. My philosophy is rooted in progress over perfection: failure isn’t the end—it’s part of the journey to success. With every client, I share the same message:
"If you focus on getting just a little better every day, you will succeed."

Through personalized, inclusive coaching, I help individuals grow stronger, more confident, and resilient—not just in fitness, but in life. Let’s take this journey together and get better, every day.